Strategy and digital design for Living Future’s 2021 Annual Fundraising Campaign: What Does Good Look Like?

I designed the logo, graphics and assisted with copywriting for ILFI's Spring Fundraising Campaign, centered around ILFI’s motto 'What Does Good Look Like?'. Our creative direction featured the ways in which our work makes a positive impact on people, products, and places.

The digital campaign was executed on social media, Google Display + search ads, and via email newsletter blasts. Throughout the campaign, the CTRs were double the average rates across all platforms.

creative direction | digital marketing | project management | copywriting