Brand identity for Fluidity Post-Op + Massage in Berkeley, CA.
I created the hand-drawn logo and identity for Fluidity, a massage therapy practices that provides lymphatic and nervous system work for clients recovering from surgery. As post-op massage is different from general relaxation massage (involving a juxtaposition of gentle touch and stern education), the client wanted a bold and colorful identity that would stand out from the muted earth tones and understated designs of other massage practices.
logo | identity | branding